A Solution for Combating Counterfeits: From Production to Sales

The book offers a detailed explanation of the QR code anti-counterfeiting system, covering all aspects of the process from production to sales, including label design, data encryption, and consumer verification. The book will help businesses establish an efficient anti-counterfeiting system, increase the credibility of their products, and boost their competitiveness.

Why is it necessary to have 2D barcode anti-counterfeiting?

Counterfeit goods have become a major problem, and consumers are understandably wary.QR codes can act as a kind of “ identity card ” for products, allowing consumers to check their authenticity with a simple scan.But how exactly does the product get from the factory to the market? Let's take a step-by-step look.

The first step: producing the anti-counterfeiting labels.

Selecting the right materials and printing technology.

Don ’ t think that just putting up a QR code will be enough to prevent counterfeiting. The label material must be tear-proof and heat-resistant, such as PET synthetic paper or laser engraving film.It is recommended that variable data printing be used, so that each QR code is unique.

Data encryption and system integration.

But having the code isn't enough; information security is the core.He suggests using a dynamic encryption algorithm to "lock" information such as the production date and batch number into the QR code, and then integrating this with the company's ERP system.When a QR code is scanned, the system immediately retrieves the data. If someone tries to tamper with the system, it will sound the alarm.

Step two: Crack down on counterfeits at the sales level.

Channel control and barcode incentives.

Are distributors sending goods to the wrong places? The location information hidden in the QR code can immediately reveal where they are going.They could also design a scratch-and-win lottery, so that consumers who verify the authenticity of a product can also get a red envelope, and their enthusiasm will rise even higher.

Consumers can verify the authenticity of the product and have a better experience.

The verification page uses different colors to distinguish between genuine and counterfeit products, and it also has a voice function, so that older people can easily hear the results.If a consumer scans a counterfeit product, a pop-up will guide them to contact customer service, and the company can quickly gather leads to go after the counterfeiters.

Step three: Maintenance and upgrades.

Monitoring data and issuing early warnings.

The backend must monitor the QR code data. If there is a sudden increase in QR code scans in a certain area, it may indicate that a large number of counterfeits have been produced. The system has a set of automatic warning rules, such as if the same IP address scans a QR code repeatedly in a short period of time, which will trigger a manual inspection.

Regularly updating anti-counterfeiting strategies.

The fight against counterfeiting is never over. It is recommended that the encryption algorithm be upgraded every six months, and the old label design be changed.Just like the need to upgrade cell phone systems, anti-counterfeiting technology needs to stay ahead of black technology so that counterfeiters are always a step behind.

This system creates a closed loop from the production source to the consumer's hands, which not only helps businesses save on the costs of fighting counterfeits but also allows buyers to buy with confidence.The key is to be flexible and adjust according to the characteristics of your own product.If you run into technical problems, it's much more cost effective to work with a reliable anti-counterfeiting services provider than to struggle through it yourself.