Five Key Advantages of Laser-Based QR Codes for Product Authentication

Laser engraving of invisible barcodes for anti-counterfeiting purposes uses high-precision laser engraving and invisible design to provide products with a high level of security against counterfeiting.The system has five core advantages: It is hard to counterfeit, it has a controllable cost, and it is easy for consumers to verify. It helps businesses solve the problem of counterfeiting and boosts customer confidence in a brand.

Why was laser-etched QR code anti-counterfeiting technology chosen?

In today's world of rampant counterfeiting, the biggest headache for businesses is how to protect their products from being copied.Laser microcode anti-counterfeiting technology has gradually become the industry standard.Today we will take a look at five of its core advantages to see how it can solve real-world problems for businesses.

Advantage # 1: The anti-counterfeiting properties are excellent, and counterfeiters have no way to get a handle on it.

The core of the laser-hidden QR code technology lies in the "hidden" design.The QR code is embedded in a specific layer of the product packaging through high-precision laser engraving, and is completely invisible to the naked eye. It can only be scanned and recognized with a specific light source (such as ultraviolet light).

The technical barriers are high, and the cost of cracking the code is prohibitive.

Ordinary printing can be easily copied, but laser engraving requires specialized equipment and skills. If counterfeiters want to imitate it, they will have to invest hundreds of thousands of NT dollars in equipment, not to mention the costs of research and development.

Dynamic encryption, one object and one code with no repetition.

The QR code uses dynamic encryption, meaning that even if someone were to get their hands on the equipment, they still couldn't produce a code that would be identical to the original, which would be immediately detected by the system.

Another advantage of the system is that consumers can easily check the authenticity of a product.

Many people feel that anti-counterfeiting technology is too complex, and will affect the user experience. But there is no need to worry about that with the laser-encoded QR code.

A mobile phone flash can be used to test.

Consumers just need to turn on their phone's flashlight, point it at the package, and use the brand's app to scan it. The results will appear in less than three seconds.There's no need to buy special equipment, and the barrier to entry is so low that even grandmothers can do it.

Records can be traced back.

Each time a QR code is scanned, the time and location are recorded. Companies can use this data to monitor abnormal scanning behavior, and can thus be forewarned of the risk of counterfeit products.

Advantage # 3: Costs lower than you think, even for smaller players.

When people think of laser technology, the first thing that comes to mind is that it's "expensive." But in fact, with the advancement of technology, the costs have become much more affordable.

It is more profitable to produce in bulk.

A single production line can process tens of thousands of items per hour, so the cost per package is lower than for traditional anti-counterfeiting labels.

In the long run, it can save a lot of money on counterfeit products.

Rather than spending a lot of money to fight counterfeits, it's better to prevent them in the first place.When a certain cosmetics brand began using the technology, complaints about counterfeit products dropped 70 %, and the company saved a large chunk of money on post-sales costs.

Advantage four: No damage to packaging design, which makes design freaks happy.

Traditional anti-counterfeiting labels often spoil the appearance of the product, but laser holography has solved this problem.

The hidden design does not steal the show.

The QR code is directly etched into the packaging material without affecting the original design or texture.

It is compatible with a wide variety of materials.

Paper, plastic, and metal can all be used, as long as they have a special coating. This means a much greater range of materials can be used than with traditional methods.

Advantage 5: Data empowers marketing. Anti-counterfeiting can boost sales.

You think anti-counterfeiting codes are only for checking authenticity? The latest laser invisible two-dimensional codes are also being used in a new marketing gimmick.

Scan the code to claim your benefits and activate your repurchase.

After the consumer verifies that the product is genuine, the app automatically takes them to a page where they can collect points or redeem prizes. One snack food brand has boosted its repeat purchase rate by 25 % by using this feature.

It's all about the data.

The data collected from QR codes can clearly reflect the geographic distribution of consumers and their preferences. This is more accurate and efficient than conventional market research.

What should companies pay attention to when they land in a country?

Although the advantages are obvious, there are still a few points to bear in mind in order to use this technology to best effect.

Choose the right technology provider.

The equipment must be patented and have a proven track record in the industry. Don't get ripped off by second-hand dealers peddling inferior lasers.

Educate the consumer.

On the new packaging, they have printed a prominent message about how to verify the product's authenticity, such as "Open the flash and scan here," to lower the learning curve for consumers.

You may have already realized that laser-encoded QR codes are not just a high-tech gimmick, but a practical tool for helping companies save money, improve efficiency and enhance their reputation.When you next upgrade your product packaging, why not put this on your short list of options?