Five Criteria for Choosing the Right Anti-Counterfeiting Solution

From the five dimensions of technical security, cost, compatibility, user experience, and expandability, this article will teach you step by step how to choose a suitable anti-counterfeiting solution for your product.We compare the characteristics of mainstream anti-counterfeiting technologies, enabling companies to find the right balance between anti-counterfeiting effectiveness and cost-effectiveness.

Why can't we just pick any anti-counterfeiting scheme?

Many companies initially think, "Isn't it just a matter of attaching a tag?" But in the end they either end up with counterfeiters finding a way around the tags or they spend a lot of money on a system that consumers don't use.Our products are like our children, and the anti-counterfeiting measures are like the clothes they wear. If the clothes are too thin, they'll catch a chill, but if they're too thick, they'll be unable to move freely.The right solution would be one that would stop the fake products while still being easy for consumers to use.

How to choose the right anti-counterfeiting technology.

Basic anti-counterfeiting labels.

For example, laser engraving and thermochromic ink are "old hands" that can be used at a low cost and with quick results, making them suitable for low-price items with high turnover rates.But just like a regular door lock, it can keep out the honest but not the professionals.

Intelligent anti-counterfeiting technology

This combination of one item-one code and blockchain traceability is now being used by all the bubble tea shops.Consumers can scan the QR code to see the product's "identity card," and can also participate in a lucky draw.However, the development cycle is long, so the early investment has to be carefully considered.

Invisible anti-counterfeiting technology

DNA markers and nanoscale microprinting are suitable for high-value products such as luxury goods and pharmaceuticals.But it's like giving a product an invisible suit of armor: the effect is good, but the cost is enough to buy several normal suits.

How to balance the budget and the effectiveness.

I've seen companies that spend NT $ 200,000 on anti-counterfeiting measures, but only make NT $ 500,000 in annual sales. That's like using a golden bowl to hold pickled vegetables.They suggest that 3-5 % of profits be set aside for anti-counterfeiting measures, with a focus on protecting best-sellers and high-end products.We'll try it out on a small batch of products first, and if the results are good, we'll expand production.

Don't let anti-piracy measures get in the way of the user experience.

Last year, a cosmetics company used a six-step verification process, and the result was that 70 % of consumers gave up after the third step.These days, people have a patience of three seconds. The best way to verify an item is in two steps: scan a code and jump to a website.Don't forget to include a verification label on the packaging where it can be easily seen.

We have to leave room for the future.

When choosing a system, ask the provider three questions: Can you add new functions? Can the data be transferred? How much volume can the system handle?

A guide to avoiding pitfalls.

Don't just look at the brochures. You have to go to the factory and check three things: Is the production area divided into zones with controlled access? Is the process of destroying waste products transparent? Can samples be taken away at will?He also randomly checks their other clients 'security labels, baking them with a lighter or soaking them in water to see if they are the real thing.