From Design to Production: The Process of Creating a Corporate Logo

It will cover the entire process from design to application, including brand positioning, building a visual system, material selection, and practical application techniques.By breaking the process down into clear, simple steps, it helps companies efficiently produce their own logos and raise their brand image and market recognition.

Why is it necessary to standardize corporate logos?

Many business owners think that "all you have to do is put a logo on it," and then they discover that the logo fades away or deforms, or even doesn't match the brand's style.In fact, a company logo is much more than a picture. It requires a company to start from its brand DNA, combine it with the use environment and craftsmanship, and only then will it stand the test of time.

The first step in this process is research and confirmation of the client's needs.

The foundation of the brand.

Before sketching anything, sit down with your team and discuss what the essence of your brand is. Do you want to appeal to young people, or to professionals? What kinds of places will your target customers be? These answers will directly influence the design direction and material choice for your logo.

A hands-on approach is essential.

If a sign is to be placed outdoors, he will personally go to the site to see the lighting conditions and the nature of the wall on which it is to be mounted.One client once put acrylic panels directly on the glass, which created so much glare that the whole thing was completely unreadable.

The techniques of the design stage.

From sketches to 3D models

Draw more than 10 rough drafts with pencil and paper. Don't worry about them looking ugly. The important thing is whether the shapes are easily recognizable.Once a direction is decided on, a 3D simulation is necessary. A small curve that looks good on a flat surface can be a visual disaster when it's in a 3D scene.

A game of colors and materials.

If you want a metallic look, electroplating is prone to oxidation in humid environments.If you love the look of a gradual color change, screen printing won't be able to reproduce it.Designers and craftsmen must communicate early on, before the final design is set, so that they don't discover that something can't be done after it's too late.

A guide to avoiding pitfalls in sticker production.

The importance of the test run.

Before mass production, it is essential to do a test run. For example, different materials absorb UV ink to different degrees.Once, we had to try five different metal plates before finding one that didn't bleed through.

Hidden costs in installation.

Don't just focus on the price! The installation of high exterior walls requires cranes, and non-standard structures require special supports. Confirming these details in advance with the contractor can avoid the awkwardness of later budget overruns.

The secret to long-term maintenance.

The final word of advice is: Give the client a maintenance manual! For example, stainless steel with a brushed finish can't be cleaned with steel wool, and acrylic should be kept away from organic solvents.These little tips can make the labels last several more years, and customer satisfaction doubles.