10 Things Buyers of Laser Equipment Will Be Looking for in 2023

What are the core needs of laser equipment buyers in 2023? Based on industry research, here are ten key points that exhibitors should understand, covering technical parameters, cost-effectiveness, after-sales service, and other critical areas. These will help you to better understand the psychology of buyers and improve the efficiency of transactions at the show.Seize the trend of laser equipment procurement, quickly meet the purchasing needs of the 2023 exhibition!

What do buyers care about most?

When purchasing laser equipment, buyers are most concerned about whether the equipment can operate stably and whether it is worth the price.According to our deep communication with 200+ buyers, we discovered that although they don't say it, they actually do these things when they select products.

Technical performance is a hard barrier.

The precision of the power directly determines the quality of the product.

Buyers most often ask, "How accurate is this equipment? Can the error be kept under 0.1 mm?

The cost of energy is a key factor.

Don't think buyers only care about the purchase price! Nowadays even electricity bills are factored into the total cost. If a piece of equipment is 5 % more expensive but uses less energy, it's easier to sell, because the savings on electricity bills will make up the difference in six months.

Price is not the only standard.

The price lists for accessories must be transparent.

I met several buyers who complained that "the machines are pretty cheap, but when you have to replace the laser head, you go bankrupt.Therefore, smart buyers now ask for a three-year maintenance cost estimate in advance.

The method of payment holds the key to the transaction.

Large customers particularly like installment plans, and quarterly payments are especially popular.He says that manufacturers who can extend credit can expect to get 30 % more orders.

Post-sale service determines the rate of repeat purchases.

Response time is counted in hours.

Twenty-four-hour service is the standard. A southern manufacturer has even managed to snatch three large orders from competitors by promising to respond to any problems within two hours.

Training in operation needs to be creative.

Now buyers are not only asking for instructional videos, they also want AR remote guidance.One company turned equipment operation into a game with levels to be passed, and training completion rates shot up from 60 % to 95 %.

Don't forget the details.

Environmental certification has become a kind of "ticket to the game.

When the buyers from the Beijing-Tianjin-Hebei region first opened their mouths, they asked whether we had green factory certification. If we didn't have that mark, we didn't even get the chance to quote a price.

A video showing a case study is more effective than a spec sheet.

A purchasing agent says, "You can make up the figures, but you can't fool people with video of the equipment in action.I would advise students to prepare a collection of sentences in different tenses.

In plain terms, buyers now want both the "substance" and the "image" of a product.Having good equipment is the foundation, but what really makes the difference is if the purchasing company thinks, "I got my money's worth" and "This won't give me any problems later.In 2023, when you take these dry goods to trade shows to discuss orders, they will surely make buyers take notice!